After registration and a free preview period, a subscription to Reuters.com will cost $34.99 a month, the same as Bloomberg's digital subscription. The Wall Street Journal's digital subscription costs $38.99 a month, while The New York Times costs $18.42 monthly. Reuters.com attracts 41 million unique visitors a month.

As online publishers grapple with how to replace dwindling ad revenue and find new ways to bring in money, Reuters, one of the largest news organizations in the world, is using a strategy that's been around for years and putting its online content behind a paywall.

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The Reuters news app, which is initially available on Apple's iOS but will be extended to Android devices, is advertiser supported and users have the option of allowing their ads to be customised to their interests.