Take Bing with you Get the free Bing app, designed just for your phone.

As an effort to create a new identity for Microsoft's search services, Live Search was officially replaced by Bing on June 3, 2009. The Bing name was chosen through focus groups, and Microsoft decided that the name was memorable, short, and easy to spell, and that it would function well as a URL around the world.

With Microsoft Search in Bing you get search results both from the web and from your organization—in any browser and on any device. In addition to web results, you can find work or school results, including: People. Files.

Bing, search engine launched in 2009 by the American software company Microsoft Corporation. Microsoft's previous search engine, Live Search, from the time of its release in 2006 consistently trailed well behind those of Google Inc., the industry giant, and the Internet portal site of Yahoo! Inc.