On 2 January 1893 the FT began printing on light pink paper to distinguish it from the similarly named Financial News: at the time, it was also cheaper to print on unbleached paper (several other more general newspapers, such as The Sporting Times, had the same policy), but nowadays it is more expensive as the paper ...

When the FT started out, newspapers were black and white. But in 1893 – five years after the FT was founded – we began to publish the paper in a light salmon colour, to stand apart from competitors on the newsstand, and reduce costs by using unbleached recycled paper.