The legislation gives TikTok's China-based parent company nine to 12 months to sell or be banned in the U.S., ensuring the app will remain active through the fall campaign.

Still, Congress passed a bill banning the app so long as it's owned by a Chinese company, and Biden signed it into law on April 25. TikTok itself now is at risk of following the path of a viral clip: After exploding in popularity, it will fade into not much more than a collective memory — at least, within U.S. borders.

TikTok's new Profile Kit allows creators to embed up to six videos on Linktree. TikTok creators can now display up to six videos on an external site, thanks to a new feature called Profile Kit. TikTok announced the Profile Kit feature in partnership with Linktree, one of the most popular link-in-bio tools.

TikTok makes the majority of its revenue through advertising. The platform offers various advertising options for businesses to promote their products or services to the app's users. These options include in-feed ads, branded hashtag challenges, and branded effects.