From the findings of the study, it was clear that challenges ranged from; lack of government support, lack of education and training, poor infrastructure, poor marketing strategies, lack of community support, insecurity and poor customer care service.

In 2023, tourist arrivals to Tanzania increased by 24.3% to a record-breaking 1,808,205, from 1,454,920 tourists in 2022, 922,692 in 2021, and 616,491 in 2020. Tanzania's tourism receipts reached a record-high USD 3,368.7 million in 2023, compared to USD 2,527.8 million in 2022 (USD 1,310.3 million in 2021).

According to a report released on November 30th by the United Nations World Tourism Organization (UNWTO) in Madrid, Spain, Tanzania has experienced a 19% growth in foreign tourists as of September this year compared to 2019 (pre-COVID-19 levels).

The United Republic of Tanzania demonstrates a very promising investment environment with a strong growth potential of its nature-based tourism sector. Indeed, growing on average at 6.5%, per year the United Republic of Tanzania of has demonstrated an impressive growth performance and stability over the past decade.