Glover may be sending a message about how the US prioritizes the protection of guns over the protection of black bodies. Glover moves fluidly from violent act to violent act, just as America does with mass shootings.

With “This Is America”, Childish Gambino conveys a powerful message that hit racism and gun violence in America. Plus it addresses the Entertainment industry which keeps distracting the world from the chaos that is occurring nowadays.

Placing the choreography so front and centre seems to be saying that that mainstream culture is all America sees when they see the black community. The exaggerated facial expressions while dancing in the video, further pointing to the disparaging caricatures of the black man popularised in the Jim Crow era.

The lyrics and accompanying music video, reflecting the core of the Black Lives Matter movement, confront issues of ongoing systemic racism, including prejudice, racial violence, the ghetto, and law enforcement in the United States, as well as the wider issues of mass shootings and gun violence in the United States.