With “This Is America”, Childish Gambino conveys a powerful message that hit racism and gun violence in America. Plus it addresses the Entertainment industry which keeps distracting the world from the chaos that is occurring nowadays. Many other things are yet to be considered in this video.

Glover may be sending a message about how the US prioritizes the protection of guns over the protection of black bodies. Glover moves fluidly from violent act to violent act, just as America does with mass shootings.

The lyrics and accompanying music video, reflecting the core of the Black Lives Matter movement, confront issues of ongoing systemic racism, including prejudice, racial violence, the ghetto, and law enforcement in the United States, as well as the wider issues of mass shootings and gun violence in the United States.

Gambino's hit song and video “This is America” in order to situate the song as an attempt to garner reparations. According to the song, reparations could be due either because of continued economic exploitation of Black Americans in this country or due to the entertainment industry's exploitation of Black creativity.